Marketing
Your website, the guides on it, the newsletter, the socials and the ads, written, built and published every month under your firm's name by a marketer on your team.
What you can hand over
- A website we build and maintain: service pages, town pages, calculators and enquiry forms, updated every week
- Two to four long-form guides or articles a month on the subjects your clients search for
- A monthly client newsletter, written and sent from your email platform
- Social posts drawn from the month's work and scheduled to your channels every week
- Google and LinkedIn ads set up, managed and reported against cost per enquiry
- Seasonal campaigns for year-end, self assessment, MTD and the Budget, with every enquiry followed up the same day
How the work runs
We learn your firm
Who you act for, what you want more of and how you talk. The plan is built around the clients you want to win.
It is written and checked
Technical content is checked for accuracy and written in plain English, in your voice.
It is built and published
Each piece goes on your site, in your newsletter and on your channels, formatted and linked.
Enquiries are followed up
We reply the same day, qualify against your rules and put the call in your diary.
It is reported in enquiries
What ranked, what was read, what produced an enquiry and what it cost. If a channel is not producing enquiries we tell you and move the budget.
What it costs
Production seat
One person in one of these roles: bookkeeping and VAT, payroll and admin, or marketing.
Prices exclude VAT. Billing is rolling monthly, and every seat after the first is 10% off. The other seats are on the pricing page.
Questions
How is marketing priced?
A marketer is priced as a Production seat: £650 a month for 40 hours, £1,100 for 80 hours or £1,950 for 160 hours. Forty hours covers a couple of guides, the newsletter, the socials and the site updates each month. More hours add campaigns, ads and enquiry follow-up.
Do you speak to our prospects?
Only if you want us to, and always under your firm's name from your domain: chasing enquiries, qualifying against your criteria and booking calls into your diary. Advice and fee quotes stay with you.
Who pays for the ads?
You do, direct to Google or LinkedIn, at cost. Plenty of practices run on content, email and follow-up alone and never buy an ad.
Will you work on our existing website?
We build the site and we maintain it. Building it ourselves means we can publish the moment something is written. Your domain stays yours, we migrate the content worth keeping, and you own everything we build.
Tell us what is on your desk and we will work out what you need
Half an hour on the phone with your job list in front of you.