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What we do

Marketing

Your website, the guides on it, the newsletter, the socials and the ads. Written, built and published every month under your firm's name, by people who understand what accountants actually sell.

What we take on

Everything in this column is yours to hand over.

  • A website we build, host and keep alive — service pages, town pages, calculators and enquiry forms that work, not a brochure from 2019
  • Two to four long-form guides or articles a month on what your clients actually search for
  • A monthly client newsletter, written and sent from your email platform
  • Social posts cut from the month's work and scheduled to your channels, week in week out
  • Google and LinkedIn ads set up, managed and reported against cost per enquiry
  • Seasonal campaigns run end to end — year-end, self assessment, MTD, the Budget — and every enquiry followed up the same day

We learn your firm

Who you act for, what you want more of, how you talk. The plan is built around the clients you actually want, not vanity traffic.

Written properly

Technical content checked for accuracy and written in plain English, in your voice. No AI sludge, no generic 'tax tips'.

Built and published

We don't hand you a Word document. It goes on your site, in your newsletter, on your channels — formatted, linked, live.

Followed up

An enquiry that sits in an inbox for a week is a lost client. We chase, qualify against your rules and get the call in your diary.

Reported in enquiries

What ranked, what got read, what produced an enquiry and what it cost. If a channel isn't working we say so and move the money.

Questions

Straight answers.

Is marketing included in a seat?

Yes — it's work you fill a Production seat with, like bookkeeping or payroll. A part-time seat covers a couple of guides, the newsletter, the socials and the site updates each month; a half or full seat adds campaigns, ads and enquiry follow-up. No separate price list.

Do you speak to our prospects?

Only if you want us to, and always under your firm's name from your domain — chasing enquiries, qualifying against your criteria and booking calls into your diary. We never give advice or quote fees without you.

Who pays for the ads?

You do, direct to Google or LinkedIn. We don't mark up ad spend or take a cut of it. Plenty of practices run on content, email and follow-up alone and never buy an ad.

Can you work on our existing website?

No — we build and host the site ourselves, on our own setup. We are not a web agency with a person for every content management system, and a site we cannot publish to the moment something is written is not a marketing function, it is a queue. If you would rather keep the site you have, we will still run the newsletter, the socials, the ads and the enquiry follow-up, and write the guides for whoever maintains your site to put up — just know the weekly rhythm slips to their speed, not ours.

Also

The other two.

Ready for a team that mucks in?

Tell us what's piling up. We'll come back within one working day with who we'd put on it and what it costs.